Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. To make a detailed case analysis, student should follow these steps: Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study. It is very important to have a thorough reading and understanding of guidelines provided.
CSP has assigned Printup to be in- charged of the upcoming U. Barbara Printup, Senior Director of Marketing for Cambridge Science Pharmaceuticals CSP was appointed in February to be responsible in developing a viable positioning strategy and associated marketing communications plan.
The product launch of Metabical was scheduled in January Being overweight often related to a number of serious health problems. According to the American Obesity Association init is one of the top leading causes of death in U. In addition to health risks, overweight individuals always feel like social outcasts.
They endure a significant social stigma as well as discrimination. Laziness and self- indulgence are common stereotypes associated with this group.
Their professional life could also be negatively affected, as excess weight has been found to adversely influence hiring decisions, wages and promotions. The BMI scale is appropriate for both men and women. It calculates the relationship between weight and height associated with body fat and health risk.
There are three BMI categories of excess weight for adults: There was no prescription-drug targeted specifically for overweight segment BMI of 25 to 30 was available in These side effects include gastrointestinal conditions such as loose stools, increased defecation, incontinence, and abdominal pain.
The drug industry faced safety concerns when about 30 reports of liver damaged came into surfaced; including six cased of liver failure were testified. This had dampened the production for the weight-loss products.
Other OTC solutions such as green tea extract, conjugated linoleic acid, bitter orange, etc. Thus complications from these would only be discovered until individual consumed it. One serious case, ephedra was linked to several cases of sudden cardiac death and other serious health problems.
This hurt the industry credibility as a whole. CSP believed that Metabical could be the only superior product in the market at that time. Printup was well aware that in order to recover this massive investment, the drug need not only a successful launch, but also a long term and steady demand.Transcript of METABICAL CASE STUDY.
What is Metabical? Safe and effective weight-loss drug Introduced by CSP Prescription drug Awaiting FDA approval For moderately overweight individuals ISSUE Product scheduled to launch in January Awaiting FDA approval. Metabical - Positioning and Communications Strategy. Metabical case study solution.
Metabical Case Analysis. Metabical Final.
metabical. Case Synopsis (Metabical) Metabical Pricing and Packaging. Metabical Scenario Calculation. Metabical Case Solution. Positioning Statement5/5(1). Metabical case study solution. Metabical Case Analysis. Metabical Final.
metabical. Case Synopsis (Metabical) The Problem Barbara Printup Senior director of marketing for CSP Metabical: Positioning and Communications Strategy for a New Weight-loss Drug.
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Metabical Case. Uploaded by.5/5(1). Tips for Creating a Top Notch Metabical Case Study Analysis. Posted in Case Study Help.
Highlight Metabical Case Study Success to Attract Customers. This is one of the efficient methods to demonstrate the practicality of your products and services. In the case of a Metabical c/s analysis, it should go beyond basic customer testimonials from 5/5.
Positioning Statement Choices Because of it had approved by FDA as a safe drugs with prescription and suggested by clinical researches. For men and women who concern about their over weight Which gives the most dramatic weight-loss, safe drugs and helping you to make a healthy life Metabical is a weight-loss drug with prescription that only.
Assignment 2 Metabical Positioning and Communications Case Study 1. End consumer and health provider are the two primary groups involved in this.