According to Forrester Research, a global research and advisory firm, more than 60 million websites were planned for creation in Forrester also predicts that the U.
Ecommerce marketing has come a long way in the last 15 years. As technology continues at a rapid pace, pioneering ecommerce stores harness new techniques and facilities to make online selling and online shopping a lot more efficient and fun.
There have been many developments in the field of technology since then, most notably in the field of mobile, social networking, big data, analytics and personalization. These changes have begun to give rise to new trends in the world of ecommerce marketing.
Mobile Optimized not just Mobile Friendly Mobile shopping is becoming more and more important.
Mobile Advertising Not only will ecommerce websites render a lot better on mobiles, but a larger number of mobile store owners will also start advertising their products and services on mobiles.
Mobile advertising is getting more popular day by day, and branded ecommerce store owners are going to be among the first big spenders on mobile ads. While smaller store owners may not jump on the bandwagon yet, larger stores will make an attempt to get reach as many mobile users as possible.
We will also see rise in video mobile ads that have the potential go viral on social networks. Targeting Wearable Devices While Google Glasses, smart watches and other wearable devices are yet to take off in a big way, many more such products are set to enter the market in the future.
We will see the rise of long-form content that is more closely related to the products and services offered by the stores. In addition to articles and blog posts, the length of videos and podcast will also see more takers.
The easy availability of analytics and data will lead to creation of more data-based content. More Social and Search Ads With Google making it more difficult for content marketers to benefit from link building through guest blogging, more will turn towards social media and search ads for revenue.
Targeted social media ads are getting more effective, and this will drive a large PPC and CPC ads experiment in small and large ecommerce companies. Ecommerce stores and marketers will try to create high-quality communities and blogs to further their marketing efforts. A brand blog plus a team of well-known bloggers will become invaluable for ecommerce businesses.
Personalized Experiences Online stores have been serving personalized ads to prospective users since years. Many online stores also use personalized product displays and suggestion for registered users. As users become more comfortable with sharing some personal information with brands and trusted online stores, we will see store owners make more efforts to offer a more meaningful personalization to users.
The biggest annoyance of ordering online is that you have to wait for 2 days to 2 weeks for the product to arrive.
It is possible for users to go to a store and get with right there and then. We have continued to see the large online stores do more to reduce delivery times and offer more shipping options. Local Branding and Marketing As larger ecommerce websites offer newer facilities and features and try out new ways of attracting customers, smaller stores will turn to local base to survive.
Smaller ecommerce store owners will use traditional SEO to target customers in a limited geographic area and combine it with social media engagement to personalize relations with local customers. Their branding and marketing strategy will revolve around points that differentiate them from large vendors.
Marketing Automation Online shoppers are notorious for browsing around for a long time and leaving the store without buying. Personalized and targeted marketing can help turn them into paying customers.
Marketing automation has been around for a long time, and the trend of using such solutions will continue to rise. More and more steps of lead nurturingremarketing, email personalization and analytics will be automated, helping even small online store owners get better insights and convert more customers.
While other trends like speedy delivery, wearable tech and importance of brand identity are just beginning to gain traction.This initiative is focused on accelerating seller adoption of eCommerce, increasing adoption of eProcurement by businesses, lifting non-tariff barriers (such as e-fulfillment, cross-border, e-Payment, and consumer protection), realigning existing economic incentives, making strategic investments in eCommerce players, and promoting national.
The cross-border ecommerce market in Europe has a lot of potential. It was worth billion euros last year and estimates are it will be worth double, billion euros, in The new initiative focuses both on online-only retailers and omnichannel players and is meant for B2C and B2B retailers.
The following briefs were presented during the Charleston Defense Contractors Association (CDCA) 48th Small Business Industry Outreach Initiative Symposium (SBIOI), May 30, , in Charleston, SC: SSC Atlantic Update - CAPT Scott Heller, USN.
For instance, when a company creates a website to market or sell its products, it is pursuing an e-business initiative. Oct 18, · Bridgeline's Unbound (formerly iAPPS®) platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital.
Electronic Prescriptions for Controlled Substances (EPCS) Federal Register Notices. Third Party Reviews of Prescriber or Pharmacy EPCS Applications. Outreach, Questions and Answers. Historical documents. Public meetings. E-commerce Initiatives Federal Agencies & Related Links.